全球領先的消費者研究與零售監測公司尼爾森IQ（NIQ）宣布任命溥嵩凌先生（Jason Spencer）擔任消費者研究中國區總經理，領導NIQ和GfK中國區CMI商務團隊。
NIQ消費者研究部（CMI）專注于提供消費者動機和行為洞察，為客戶提供專項解決方案，賦能其在中國乃至全球的業務增長。
作為中國CMI商務負責人，Jason將領導一個跨行業的團隊，該團隊在快速消費品、科技、耐用品、汽車、金融和零售行業擁有豐富知識和經驗。
Jason表示：“非常高興能夠匯聚來自NIQ和GfK兩方行業專家的專業洞見，為客戶提供更全面的解決方案。同時，我也期待依托NIQ和GfK卓越的零售數據監測服務的優勢，真正實現為客戶展現市場全貌的使命。”
Jason在大中華區擁有20多年的工作經驗，專注于管理消費者市場研究和咨詢業務。在加入NIQ之前的四年里，Jason曾擔任凱度香港地區的董事總經理。在此之前，他曾在華通明略（Millward Brown）和Incite Marketing Planning的上海和臺灣辦公室工作。
此外，Jason精通普通話，與中國有著長達30年的深厚淵源，“從個人角度來看，我很高興能回到上海工作，上海就像我的第二故鄉。”他表示，“在90年代初期，我曾在上海學習，當時‘改革開放’已經開始影響人們的生活。在00年代和10年代，我在這里工作，見證了中國經濟的飛速發展。非常榮幸能夠再次回到這里，運用NIQ的強大資源和專業洞察幫助客戶應對不斷變化的局面，實現中國乃至海外業務的高質量增長。”
關于NIQ
NIQ是全球領先的消費者研究與零售監測公司，致力于提供對消費者行為最全面的洞察，并揭示新的增長途徑。2023年，NIQ與GfK完成合并，兩家極具全球影響力的行業領導者實現整合。NIQ憑借全面的零售解讀與消費者洞察，通過卓越的商業智能平臺和分析工具，傳遞市場全貌（the Full View ™）。
NIQ屬于安宏資本（Advent International）的投資組合公司，業務遍及逾百個市場，覆蓋全球90%以上的人口。
Jason Spencer Appointed CMI Commercial Lead of NIQ China
NIQ, the world’s leading consumer intelligence company, proudly announces the appointment of Jason Spencer as the new Consumer & Marketing Insights (CMI) Commercial Lead for China. In his role, Jason will lead the newly combined CMI Team of the NIQ and GfK businesses in China.
NIQ Consumer Marketing Insights (CMI) specializes in providing insights into consumer motivations and behavior, empowering clients with tailored solutions that drive high quality growth in China and around the world.
As the China CMI Lead, Jason will lead a team with deep experience across FMCGs, technology, durables, automotives, finance and retail.
“I am so excited to be able to draw on the combined talents of NIQ and GfK experts to offer more holistic solutions to clients. I am also looking forward to harnessing the power of existing retail data assets that NIQ and GfK are famous for to truly live up to our mission of providing the Full View to our clients.” says Jason.
Jason has more than 20 years of experience managing consumer market research and consulting projects and businesses in Greater China. For the previous four years, Jason served as Managing Director of Kantar Hong Kong. Prior to this, he had built up a 20+ year career with roles running Millward Brown and Incite Marketing Planning in Shanghai and also worked in Taiwan.
Fluent in Mandarin and with experience in China spanning 30 years, Jason says, “From a personal point of view, I am thrilled to be back in Shanghai, a city that is very much my second home. I have studied in Shanghai in the early 90s when ‘reform and opening up’ was already impacting people’s lives, worked here in the 00s and 10s when China was experiencing break-neck growth and feel privileged to be back to leverage NIQ’s assets to help clients navigate an evolving landscape and achieve high quality growth, both here and overseas.”
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.
NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
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